Some Of The Steps To Improving How Your Website Performs In The Search Engines

When you want your website to rank in the search engines, you will need to make it as search engine friendly as possible, and there are many things you can do to do this. Doing this helps to tell the search engines what your site is about, and it also enables their bots to navigate your entire website, ensuring your web pages get indexed. Below are some of the things you will want to do to try and get your website ranking and appearing in the index for your chosen keywords.

Audit Your Website

One of the first things you will need to do is look at the lay of the land, and to do this, you will need to do a thorough SEO audit of your website. You will require multiple tools to do this correctly, and you will need access to Google Search Console as well. An audit of your website can help check what signals you are currently sending to the search engines and areas that you can improve. Some of the factors the audit covers include:

• Page Titles
• Meta Descriptions
• H1 Headers
• 404 Errors
• Orphaned Pages
• Duplicate Content
• Image Properties (Descriptions & Image Alt Tags)
• Potential Google Penalties
• Thin Content Pages

Implementing Changes

Once your audit is complete, it will give you plenty of information about potential problems your website has, and you will need to prioritise the changes you make. You will need to work through everything you found on the audit that needs addressing and help make your website friendlier for the search engine bots to crawl it. However, this is not everything you need to do, as you will also need to add unique content to your website to help get it ranking.

Updating Your Website Content

When it comes to creating the new content for your website, you will need to include your chosen keywords to help it rank for those terms. However, you must write the content with the user in mind rather than the search engines. You need to ensure that your content is unique, reads well, and is engaging for the audience to try and elicit the desired response from them. Once you have finished and uploaded the new content to your site, you will need to consider building links to your site. You can find more information about creating links for SEO by clicking here, and you need to ensure you make quality links rather than focusing on the quantity.